About Ruben

Ruben’s focus and passion for all things marketing stem from his construction roots where he grew up in a roofing family in Los Angeles, California. A self-proclaimed, “Solar Junkie” who sold, installed, marketed, and who played and instrumental role in scaling lead generation and sales for a local regional contractor into a VC backed national residential solar installer, Horizon Solar Power / Sungevity.

Ruben’s focus on lead generation and empathy for contractors’ marketing woes come from over a decade of experience in the home service sector. From developing multiple brands for small contractors to leading multi-million dollar digital media buys, his experience has recently led him to a career in SaaS with a focus on customer acquisition technology.

Ruben currently serves as the Director of Home Services and Cleath Tech for ActiveProspect, where he is responsible for supporting, leading and educating contractors on the benefits of software, data analytics, and API integrations to help increase product adoption, operational efficiency while reducing acquisition costs throughout the funnel.