Articles & Case Studies

This partnership aligns with our philosophy of only integrating with best-in-class home service platforms,” said Ruben Ugarte, national director of home services and clean technology at ActiveProspect. “We look forward to a long and productive relationship with Demand IQ, offering solar installers nationwide an optimized solution to the challenges of generating leads while remaining TCPA compliant.

Featured in Solar Builder magazine article as a contributor to solar sales article on lead purchasing/ inside sales.

“We want to get into the weeds here the same way you do on the build side,” said Ruben Ugarte, currently the sales director of CleanTech for ActiveProspect, whose previously worked in business development for Horizon Solar Power and Sungevity.

Horizon found itself in a highly competitive situation in which a variety of large players were trying to establish market share in the burgeoning solar industry. Horizon’s goal was to aggressively expand the business while maintaining or reducing customer acquisition costs. In order to meet these expectations, Ruben knew he had to implement major changes to their process for acquiring and converting paid leads.

The rate of growth for the solar energy industry in California is starting to level off.

When Ruben Ugarte, director of business development at Horizon Solar Power, attended LeadsCon, the biggest business-to-business conference for lead generation companies, he noticed firms specializing in lead generation for nose surgery, sun tanning, auto loans—just about everything under the sun, especially solar power.